Insights
Marketing Insights for Small Businesses
Plain-language answers to the questions business owners ask me most.
We’re Doing All the Right Things. Why Aren’t We Growing Faster?
Growth isn’t only about doing the right things. It’s about doing them in the right order. Here are three fundamentals that compound.
How Do I Create Emails That Get Opened and Read?
A good email is a conversation, not a broadcast. Here’s how to write emails that get opened, read, and acted on.
Successful Small Business Marketing: Is It Really Affordable?
You don’t need a big budget to market well. These simple, consistent habits work for any small business.
How Can I Tell If the Marketing Is Working?
How do you know if your marketing is working? Set one clear goal, skip vanity metrics, and watch the signals that matter.
Are You Afraid to Market? Your Competition Isn’t.
Worried about emailing too often? The real risk isn’t annoying people. It’s being forgotten while your competition shows up.
15 Ways to Grow Your Mailing List Without Feeling Salesy
From lead magnets to QR codes, here are 15 practical ways to grow your email list without feeling pushy.
SEO Is Not Dead. It Just Grew Up.
AI changed how people search, but SEO still powers visibility. Here’s what technical and content SEO look like today.
What Is Marketing? Most Small Business Owners Get This Wrong.
Marketing isn’t your logo or a boosted post. It has three jobs: get seen, get trusted, and keep showing up.
Is Confusing Google Ads, Meta Ads, and LinkedIn Ads Costing You?
Google, Meta, and LinkedIn Ads find customers in very different ways. Here’s how to choose the right one for your business.
Are You Checking the Wrong Numbers in Google Analytics?
Total traffic tells you very little. Here are the six Google Analytics numbers that show whether your marketing is working.
How Long Does It Really Take for Digital Marketing to Work?
Digital marketing takes months, not weeks. Here’s what research says about timelines, and what slows results down.
What Is SEO, AEO, GEO, and AIO?
Search has changed. Here’s how SEO, AEO, GEO, and AIO work together as one modern visibility system.
Why Your Email List Is Your Most Valuable Asset (And How to Actually Grow It)
Your email list is an asset you own. Here’s how to warm up a cold list and grow one that drives real revenue.