Kathy Carrington
I’m a Digital Marketing Specialist and Strategist who partners with small businesses that are ready to scale. I build the strategy, then I put it to work, so growth doesn’t stall between the plan and the results.
A successful strategy starts with understanding your product or service, your audience, and your goals. That’s where I shine bright. Having worked across many industries, I know how to quickly learn what works for your unique business.
I blend up-to-date digital marketing strategy with tried-and-true best practices. If you’re looking for gimmicks or short-sighted trends, I wouldn’t be a good fit.
- In business since 2001
- Harvard Business School Online certificate in Business Strategy
After you browse this page, reach out for a no-pressure conversation about your marketing needs.
What I Do
Along with strategy, I bring operational execution, a rare mix that means I don’t just create plans; I implement them. I’ve spent my career turning chaos into systems and potential into profit.
For 20+ years, I’ve worked with small businesses that needed more than a service provider. They needed someone who truly cares about their success, with a dedication that matches their own.
If you’re looking for marketing that gets results, let’s talk soon.
Marketing Strategy
A clear, prioritized plan built around your goals, your audience, and your budget.
Email Marketing
Campaigns and automated sequences that turn subscribers into loyal, repeat customers.
SEO & AI Search
SEO, AEO, and GEO so customers and AI tools can find you and trust you.
Content & Copywriting
Blog articles, emails, and website copy that educate, build trust, and convert.
Websites & Landing Pages
Easy-to-use sites and landing pages, including Shopify, built to turn visitors into leads.
Social & Sales Materials
On-brand social posts, sales sheets, flyers, and eBooks that keep you visible.
Industries served: industrial training, beauty brands, health & wellness, manufacturing, wealth management, real estate investment, professional services, and a wide variety of entrepreneurs and small businesses.
Results
Here’s a sampling of the kind of results my work has generated across very different niches.
Industrial Training
What I did: Built the business infrastructure in year one, helped build the team, and led SEO, email automation, and the overall digital strategy. I also helped add a new revenue stream with an online training class.
Beauty Brand
What I did: Developed the digital marketing strategy, including a website redesign, eCommerce, SEO, email automation, an aligned omni-channel approach, and a paid membership club.
What Clients Say
Z. COLETTE EDWARDS, MD, MBA
Kathy’s marketing expertise, knowledge of technology, and operational know-how are extremely helpful in speeding up the process of business decisions. Her support is intelligent, succinct, and on point. I give her two thumbs up.
JON KAPEL, CEO/INDUSTRIAL TRAINER
Through Kathy's oversight of day-to-day business, developing an effective marketing strategy, including SEO driving organic traffic, writing articles and email campaigns that consistently converted, as well as managing a Google Ads account, she made my business legit.
CHRISTINE BYER, BEAUTY BRAND
I went from a microbusiness to a multi-million-dollar company as a result of Kathy's hard work. She provided business process development, business strategy, and comprehensive marketing expertise. Hiring Kathy set me on the path to exponential growth.
BOB & LORI HOLLANDER, THERAPISTS
Reliable, knowledgeable, and versatile experience are just a few of the ways Kathy contributes with actionable support. She creates true partnership. Her marketing guidance also gave us a forward-moving plan. You’d be lucky to work with her.
STACY FRANCIS, CFP, CDFA, CES
Kathy works well with my in-house staff...She is super tech savvy and helps us with websites, newsletters, bookkeeping, shopping cart, calendar management and just about anything in between. In the time I have worked with Kathy we have tripled our firm's revenue. This growth would not have been possible without Kathy...I would recommend her to anyone.
Insights
Plain-language answers to the marketing questions business owners ask me most.
What Is SEO, AEO, GEO, and AIO?
Search has changed. Here’s how SEO, AEO, GEO, and AIO work together as one modern visibility system.
Why Your Email List Is Your Most Valuable Asset (And How to Actually Grow It)
Your email list is an asset you own. Here’s how to warm up a cold list and grow one that drives real revenue.
How Long Does It Really Take for Digital Marketing to Work?
Digital marketing takes months, not weeks. Here’s what research says about timelines, and what slows results down.
How We Work Together
Senior-level marketing, without the cost of a full-time hire.
I work with a limited number of clients to ensure I can meet and exceed expectations.
- ReviewI review all of your current marketing platforms.
- PrioritizeI recommend improvements, and together we prioritize the work.
- Implement & ReportI implement the plan, monitor it, and report on the results.
You can grow predictably and stop guessing at what works. Reach out when you’re ready to get started.
You hire me as an independent contractor.
Contact Me
Tell me a little about your business and what you need. I’ll reach out to set up a no-pressure conversation.