how we work together

Every business is different. Your marketing leadership should be too. Whether you need a strategic gut check or a fully embedded CMO, every engagement starts the same way — with a clear-eyed look at where you are and a plan to get where you want to go.

Before we talk strategy, we need the facts. The Marketing Audit is a comprehensive assessment of your current marketing operations — no assumptions, no guesswork, just data.

I evaluate your marketing channels, tech stack, analytics, email performance, SEO health, ad spend, team capabilities, and gaps. You receive a detailed audit report with prioritized recommendations you can act on immediately.

The audit is valuable on its own. Some businesses take the report and run with it internally — and that’s a perfectly good outcome.  But for most businesses, the audit becomes the foundation for a deeper engagement. Once you see the full picture, you want someone in your corner to help you turn data into strategy, goals, and tasks. 

Investment: $2,500   |   Timeline: 4 Weeks   |   Deliverable: Comprehensive Marketing Audit Report with Prioritized Recommendations

Ready to go deeper? Your investment in the Comprehensive Marketing Audit is applied as a credit toward your first month's retainer when you begin an ongoing engagement within 30 days. 

Once the audit is complete, we’ll know exactly what your business needs. From there, you choose the level of partnership that fits your goals, your team, and your stage of growth.

This where I'm the head coach calling the plays. You have a team that can execute — what you’re missing is the experienced marketing leader setting the direction. Strategic Advisory gives you senior CMO-level guidance without the full-time overhead.

I define your marketing strategy, set priorities, and hold your team accountable to the plan. You get bi-weekly strategy calls, monthly performance reviews, and quarterly strategic planning sessions. Your team brings the strategy to life; I make sure it’s the right strategy - and that it's getting done.

Best for:

Businesses with an existing marketing team or vendors who need strategic direction, accountability, and a clear roadmap to follow.

Strategy meets execution. This is where most of my clients land — and where the real transformation happens. The Growth Partnership goes beyond strategy into hands-on execution oversight. I build your marketing engine and make sure it runs.

Over a structured 6-month engagement, we move from audit to strategy to execution to optimization — with clear monthly milestones and deliverables at every stage. I’m in the work with you: developing campaigns, directing email marketing, overseeing SEO, managing vendors, and tracking every result back to revenue.

Best for:

Businesses ready to invest in serious growth and who need a marketing leader deeply involved in both the plan and the execution.

Your CMO – without the full-time price tag. This is the most comprehensive level of partnership I offer. I operate as a fully embedded member of your leadership team, owning your entire marketing function from strategy through execution and everything in between.

You get weekly strategy calls, weekly team stand-ups that I lead, monthly performance reporting, monthly strategy reviews, and quarterly business reviews with formal presentations. Every campaign, every vendor, every team member reports through me. I build the systems, document the processes, and create the operational infrastructure that makes your growth sustainable and repeatable.

Best for:

Businesses at an inflection point that need dedicated, deeply embedded marketing leadership to build and run their entire marketing operation.

Regardless of which level of partnership you choose, you can expect:

• A data-driven approach rooted in strategy, not trends or gimmicks
• Transparent communication and consistent reporting
• A 6-month minimum commitment — because real marketing results take time to build (with the option to continue so you don't lose momentum) 
• Monthly retainer ensures we’re both committed from day one
• Complete ownership of all deliverables — every strategy, SOP, and document I create is yours

That’s exactly what the discovery call is for. We’ll talk about where your business is today, where you want it to go, and I’ll recommend the engagement that makes the most sense for your goals and budget. No pressure, no pitch — just an honest conversation about what it would take to get your marketing working the way it should.