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Carrington Business Services

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About Kathy

My history

I help growing businesses scale — and I have the numbers to prove it.


As a Fractional CMO and Marketing Strategist, I partner with clients who are ready to scale and need a strategic right hand to drive growth while they focus on their zone of genius.


Recent Results:


→ Scaled a DTC skincare brand from $250K to nearly $2M in four years (700% growth)

→ Increased website traffic 118% YoY through organic SEO and content strategy

→ Grew an email list from 500 cold contacts to 2,000+ engaged subscribers with a 34% open rate


What I Bring:


I combine strategic marketing expertise with operational execution — a rare mix that means I don't just create plans, I implement them. From email marketing (Klaviyo, Mailchimp, ConvertKit) to eCommerce management (Shopify, WooCommerce) to building and leading remote teams, I've spent 20+ years turning chaos into systems and potential into profit.


Industries I've Served: Industrial Training, Beauty, Health & Wellness, Manufacturing, Wealth Management, Real Estate Investment


Clients Include: C-Suite Executives, Entrepreneurs, Physicians, Attorneys, Consultants, Coaches, and DTC Brand Founders


Credentials: In addition to 20+ years of real-world experience, Harvard Business School Online Business Strategy, Certified Administrative Professional (CAP) with Organizational Management (OM) specialty.

My mission

My mission is to help eCommerce and DTC brands grow through marketing that actually works — not trends, not gimmicks, but strategy, data, and consistency. Sustainable growth isn't sexy, but it's real. 


Let's talk soon.


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