Career Credentials

I've spent 20+ years in the trenches of real-world businesses, not in a classroom, not in theory, but building, scaling, and solving problems alongside business owners, doing the hard work every day.

As a Marketing Pro I bring senior-level expertise to small to mid-sized companies and DTC brands ready to grow. Strategy, execution, data, and the kind of cross-functional knowledge you only get from someone who's worked every side of a business — back office to front office, operations to marketing, and across all platforms.

The work speaks for itself. I helped scale a DTC beauty brand from its early stages to multi-million dollar revenue, building the marketing engine that drove that growth,  email campaigns that consistently outperformed industry benchmarks, SEO strategy, content systems, and the data analytics to know what's actually working. Not vanity metrics. Real revenue.

I built my expertise the way I build marketing strategies — from the ground up. I have a strong aptitude at being self-taught, disciplined in work habits, and relentless in problem solving. I learned HTML before website CMS existed. I studied design while working alongside a marketing director in the early years of my career.  I devoured training courses from leaders in 21st century digital marketing, then applied it and measured what worked. That hands-on, figure-it-out approach is exactly what I bring to my clients.

I launched my business and replaced my full-time income within six months. Doubled it within a year and 20+ years later I'm still going strong. That same resourcefulness and drive is what I pour into every client engagement.

My strategic foundation is backed by certifications from Harvard Business School Online, along with professional credentials in organizational management but what really matters is the two-plus decades of proving it in practice.

I am selective about the businesses I serve. They're serious about growth, committed to effective collaboration, and ready to lean into a marketing landscape that's evolving fast. Technology keeps changing the game, and the brands willing to use it ethically and strategically are the ones that will win. I'm here for those brands.

If you want marketing that actually works, not trends, not gimmicks, but strategy, data, and growth.  Let's talk.